Why Support Pedal4Life Studio?
Pedal4Life Studio creates a powerful next step for people in recovery: The opportunity to develop real-world skills, gain professional experience, and build a career.
Through internships and employment, participants can learn to produce television and documentaries that tell meaningful stories and connect and engage communities.
The Studio is more than producing content. It is workforce development with a purpose – creating opportunities for people moving their lives forward with new skills, confidence, experiences, and a paycheck.
Help transform recovery into opportunity. Give people the chance to be seen not for their past, but for what they can accomplish.
Why Our Work for Public Television Matters?
A message from Pedal4Life president, Ira David
As a college journalism professor, I always teach my students to tell the stories nobody else will tell.
Capture the photo and video nobody will capture.
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Give voice to the voiceless.
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Show what's possible.
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Avoid the pack, and make a difference.
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Help people to think differently, more positively, and change behaviors.
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Shape lives and communities for the better.
No other media platform enjoys a higher level of trust to achieve those qualities than Public Television. That's why much of our content broadcasts on PBS.
With recent Congressional actions to defund public media, the Corporation for Public Broadcasting has lost $1.1 billion in funding. Many of the 354 PBS stations and 1,500 public media stations across the country are cutting programming that prepares young people for school and entertains, educates, and enriches the lives of 36 million viewers a month and more than 53 million monthly viewers on PBS's digital sites and YouTube.
PBS stations rely on independent producers like me to fully fund our own projects and pay into a presenting PBS station such as WTTW, in Chicago; WGBH, in Boston; and KQED, in San Francisco. When Pedal4Life pays a ‘Presenting station’ fee, we help public television station employees keep their jobs.
The station then distributes our content nationally through American Public Television (APT) or the National Educational Telecommunications Association (NETA), and that helps more people to keep their jobs.
We ask for your support!
Pedal4Life needs brands like you, donors like you, and viewers like you more than any other time in recent history of public media.
Plus, your gift contributes to Pedal4Life's workforce development for people our communities recovering from substance use disorder and working toward a new start on life.
Experience the joy of making a difference. Please support our projects for Public Television!
Click here to learn how to donate!
Thank you!
Ira David Levy
President, Pedal4Life, nfp
For the 19th consecutive year, “PBS and its member stations are "ranked #1 in public trust” among any other media platform or government agency in the country.
Maintaining that trust level is at the core of our work. Pedal4Life understands that public television programming remains essential to our nation's discourse and future.
